Design and implementation of the narrowcast channel PUB 502 on air on LCD screens in parisian taxis. The channel's contents are referential to the city of Paris and focused on the postmodern consumer. By scanning EZcodes, which are displayed during the spots, with a smartphone one can access the mobile site of the channel and receive information, direct contact with venues, pictures, directions, gps navigation, rewards and discounts, games, movie trailers, mp3s, access to other social networks such as twitter, myspace and facebook and the possibility to vote and give one's own opinion.
The design package contains:
Logo
On-screen logo
Ident
Bumpers
The spots so far:
Subway
Exquiro
Le Gaspard de la nuit
M&C
The Moose Bar
Théâtre Pixel
Paris Authentic
Musée D'apper
Cultural spot 1
Cultural spot 2
Royal Turenne
Webhelp
Experimentalme spot 1
Experimentalme spot 2
Experimentalme spot 3
Experimentalme spot 4
Experimentalme spot 5
Experimentalme spot 6
The design package contains:
Logo
On-screen logo
Ident
Bumpers
The spots so far:
Subway
Exquiro
Le Gaspard de la nuit
M&C
The Moose Bar
Théâtre Pixel
Paris Authentic
Musée D'apper
Cultural spot 1
Cultural spot 2
Royal Turenne
Webhelp
Experimentalme spot 1
Experimentalme spot 2
Experimentalme spot 3
Experimentalme spot 4
Experimentalme spot 5
Experimentalme spot 6